Half-Moon Research is a research consulting firm that specializes in looking deeper to understand the why, thoughtfully unifying qualitative and quantitative insights - specializing in the biomedical and social sciences.
What We Bring
Why Us?
Half-Moon Research excels at balancing understanding both what and why by unifying expertise over the entire landscape.
Strategic Learning
Tight, focused, efficient immersion to onboard & upskill quickly in key treatment areas and topics
Connected Individualization
Iterative understanding and integration of individual perspectives into the broader landscape—seeing the trees, the forest, and how they interrelate
Key Approaches
Qual: Direct technical probing, agile adaptive follow-ups, innovative projective techniques, deployed with a warm, inviting affect that builds trust
Quant: Data analytics, hypothesis testing, and visualization that tell the right story clearly & succinctly
Working Together
We support both targeted approaches and the full research process:
About
I conduct qualitative market research, specializing in the growing landscape of immuno-oncology, targetable biomarkers, and novel mechanisms of action. My skillset combines business consulting, molecular biology, behavioral psychology, and interpersonal communication to learn nuanced insights from healthcare professionals.
This allows MDs and other stakeholders to see me as a credible, objective, and empathic interviewer, facilitating our joint ability to build a deeper shared understanding of treatment priorities, motivations, and trade-offs.